July 10, 2012
Pharma deals 2012
July 4, 2012
Big Data development in Life Science
May 23, 2011
Invent With Nokia?
The question was:
“Is Nokia's new initiative to attract innovative ideas from customers collaborative or exploitative?”
My short response to the question is that the Invent with Nokia initiative possibly is a bit of both. But that I am seeing this as an interesting step to further open up with the understanding that most of the innovation is not happening within Nokia.
Nokia already has established collaborations with universities around the world, through the Nokia Research Centers. Where a large portion is directed to forefront research in collaboration and sharing of resources with schools like Stanford, ETHZ and MIT.
By sharing resources, leveraging ideas, and tapping each other’s expertise we are able to create vibrant innovation ecosystems, multiply our efforts, enhance innovation speed and efficiency, and derive more value for our organizations and ultimately for our end-customers.
So I see the Invent With Nokia initiative as a natural way to leverage the collaborative and inventive brand even further.
Nokia explains the rational for this step:
With annual revenues of over €40bn and sales in more than 160 countries, we have an unparalleled market presence and geographic reach. In order to grow further, we need new technology, creativity and innovation.
Even though we have thousands of talented people and invest billions of dollars each year in R&D, we are eager to work with external companies who can bring diverse technology and new ideas to our business. Our successful track record of Strategic Alliances has built a strong collaborative spirit within Nokia. Not only can we provide the infrastructure that could see your inventions in daily use around the world, you will find us straightforward and clear in your interactions with us.
There will likely be quite a lot of inventors submitting ideas to the initiative and some of them might even be really clever stuff. Much like the gains of similar initiatives, such as P&G’s Connect + Develop, the one really good idea might save the cost of the whole initiative.
However, and it is here where IAM Magazine’s question really comes to show, the financial reward for the inventor is likely to be slightly unclear.
Nokia explains
If Nokia notifies you within four months that it is interested in your invention, Nokia will have the right to apply for a patent based on your invention. In return, you will be eligible for a financial reward. Nokia’s business is very diverse, and the inventions we review are similarly broad. Whilst we take a common approach to valuing and rewarding our partners, there will be some variability. In principle you will be eligible for an award if we apply for a patent based on your invention. You may be eligible for a further award depending on the success of the product and the level of award you choose at the patent application stage.
Will this make innovators less likely to submit ideas for consideration? Probably not, but only time will tell.
Sure, innovators should be rewarded for their efforts, but would the invention have had any spread if not adopted by an industry giant. Probably not.
Johan Orneblad
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Further reporting here
March 15, 2011
Crowdsourcing as IP-strategy
Crowdsourcing is a concept that is used ever more often when knowledge intensive industries are discussed. Arturas Vedrickas today briefly describes a location based social network known as Foursquare on the CIP FORUM blog that is planning to harness its large base of users. There are currently many interesting examples of crowdsourcing initiatives in the IT-industry where of course Wikipedia is one of my personal favorites. However, this concept is certainly spreading into other knowledge intensive industries such as the biomedical society. This is perhaps not surprising, given that the biotech revolution has transformed the whole pharma industry into a data driven reality where knowledge is key.
Crowdsourcing
Crowdsourcing refers to outsourcing tasks that would usually be performed by people within a company or institution to an outside 'crowd' of people, outside the organization. This way of harnessing the power of the many differs from other types of open innovation in that members of the crowd nowadays has grown accustomed to generally expect some kind of incentive or reward. This has been a rather quick transition given that the term 'crowdsourcing' itself was coined less than 5 years ago, by Jeff Howe writing for Wired magazine.
Harnessing the Global Brain in Life Science
Early efforts in the biomedical field to use this innovation strategy was - not surprisingly - implemented in the fields most closely similar to the IT-industry. Namely bioinformatics. Some of these efforts included BioJava, BioPerl, BioPython, Bio-SPICE and BioRuby. Two early initiatives, in 2000, without the word "bio" in their names were Screensaver Lifesaver and Folding@Home. Both of these harnessed the power of volunteers. Foldin@Home models the thermodynamics of protein folding, while the Screensaver Livesaver used 3 500 000+ volunteers to run molecular modeling simulations, docking potential ligands into the binding sites of known drug targets for various diseases.
Indianapolis based pharma giant Eli Lilly was one of the first Life Science companies to implement this way of thinking. In fact, it is more accurate to say that Eli Lilly was part of creating and defining the field of openness within Life Science. At the same time as Folding@Home and SL were launched, Sidney Junell, then head of Lilly, organized a group of executives to explore new ways of working. Impressively, no fewer than three successful open innovation companies—InnoCentive, based in Waltham, Massachusetts, YourEncore, in Indianapolis and Cincinnati, and Collaborative Drug Discovery, based in Burlingame, California—sprang from these discussions. For the past decade, Eli Lilly has maintained a leading position in the Life Science field of internet-led open innovation.
Several interesting initiatives have sprung up over the last few years in this industry. Within genomics, 23andMe (a model I have written about here on Intangitopia in the past) is a company that accumulates data from its customers through crowdsourcing. Customers of the personal genomics startup who submit samples of their saliva for genotyping have the opportunity to take part in surveys, which, when combined with their genetic information, can provide useful information to the wider group about genetic linkage. This approach of course becomes even more powerful still when genetic data are combined with contributions from patients. For Parkinson's disease 23andMe tries to achieve this through to collecting genetic data from individuals in a partnership with PatientsLikeMe and the Michael J. Fox Foundation. Patients Like Me, in turn, is also a crowdsourcing site that allows its - by now 80 000 - members to share details of symptoms and treatments with each other, as well as with the research and medical communities. The reward in this case is to learn more about one's condition through the experience of others.
Business implications and using crowdsourcing as innovation strategy
Given the intellectual property difficulties that is generated by the volunteer computing models (Folding@Home and Screensaver Livesaver), these have largely been embraced by the academic and not-for-profit sectors. But what about the other models: are these also incompatible with IP? Of course not.
A recent example of an implemented corporate model for harnessing crowd-sourcing is that of Life Technologies (LT). The company announced in December a $7 million crowdsourcing initiative called the Life Grand Challenges Contest. Focus of the contest is on LT's new Personal Genome Machine acquired from Connecticut–based startup Ion Torrent. The sequencing technology costs $50,000 to buy and can sequence a sample at a cost of $500 in just two hours. But that is apparently not good enough for Jonathan Rothberg, founder and CEO of Ion Torrent. The first three $1-million challenges in the contest ask innovators to devise ways to make Ion Torrent's technology even faster, cheaper and more accurate.
Implementing crowdsourcing in your IP-strategy
A model that I have seen successfully implemented in the IP-strategy of a large biotech company actually used crowdsourcing. This particular company often used the Innocentive platform for this very purpose. Innocentive connects a community of solvers with seekers (companies that post technically challenging research or management problems). Any individual may register as a solver. Solvers pay no fees, but most formally register for a challenge before they receive the full, confidential outline of the project. While seekers pay to register on the site and again to register each challenge. If a problem is solved, pre-defined reward(s) is/are paid to one or more solvers out of the registration fee. Intellectual property is thus protected under secrecy agreements (formal registration for solvers) and transacted to the seeker as a reward is paid to a solver.
When the company had made a new discovery it posted the problem (not its solution/discovery) on Innocentive. This way, the company was typically able to "purchase" additional solutions to the same problem by paying out Innocentive rewards. An approach that was much cheaper than inventing these solutions in-house. Patent applications covering the various solutions would then be filed and consequently a much stronger position against invent-around risks resulted.
Alternative IP-strategies and IP-based business will be discussed during CIP FORUM in May.
(Btw, don't miss the early bird fee before the end of March)
Looking forward to see you there.
January 5, 2011
The role of Open Intellectual Property Platforms
Intangitopia has unfortunately remained dormant for quite a while now with all authors being busy with their jobs. This has certainly been true for myself too as I recently changed jobs to work in a startup within the medical device industry. But since I still do some research on the topic IP strategy within the Life Science industry I thought that I should write a blog post based on my latest article (co-published with Ulf Petrusson and Henrik Rosén at the Center for Intellectual Property, University of Gothenburg).
Global Technology Markets – the role of open intellectual property platforms
In the article we analyze the business phenomena where multiple stakeholders collaborate, package and transact upon technology in systems with ‘venture-market hybrid’ characteristics. We term these complex interactions, including the structures and stakeholders who build and participate in them, ‘open IP platforms’ in lack of a previous descriptive term. As many of our Intangitopia readers will recognize this concept captures much of the processes that are seen in open innovation, distributed innovation, open source, public-private partnerships and crowd-sourcing concepts. Activities on these platforms typically include collective gathering, creation and development of knowledge assets to which openness is regulated through the determined level of access, ownership and utilisation rights. We analyse how IPRs (Intellectual Property Rights) and contracts operate as a set of self-regulatory tools in the construction of platforms where technology is accessed openly but still is priced on what could be described as technology markets.
The impact of these platforms on new and developing technology intensive markets is evident and growing, though it is not yet fully clear what it is that drives the creation of such platforms, how the specific characteristics of the platforms should be understood, and what kind of markets arise as a result of these platform interactions, whether on the platform itself or in a market context where the platform participants can act as a single entity. If one wishes to understand the future of knowledge based business it will be necessary to understand and begin to answer these questions, as it is our strong belief that relating to open IP platforms, whether through participating or acting on the markets shaped by the platforms, will increasingly become a necessity. For this reason, the article presents a first attempt at answering some of these questions, by outlining the trends that have driven the emergence of the business phenomena we define as open IP platforms, and by presenting an initial concept for a framework model to understand and classify these platforms by their common characteristics.
A new collaborative logic - case study: GSM
A case study of the GSM (Global System for Mobile Communication) platform has been incorporated to illustrate a transition over time as a new logic for collaborative, market-based development coalesces. We describe a historic development that views patents as monopoly interventions in the free operation of the market. Something we argue to be a danger that need to be limited or surrendered if a common standard is to be developed. Our literature review shows a perspective on the patent as a tool through which actors can build a standard or platform for developing the standard as notably absent; at best, patents are seen as a necessary evil incentivizing innovative contribution. While it would be going much too far to say that there is not an inherent danger in the combination of strong individual IPR-based protection and the technology lock-in effects of standardization, it is our view of that it is possible and necessary to see patents as the building blocks enabling collaborative platforms such as GSM.
Framework
To further understand the underlying building blocks and enabling legal tools that provide the foundation for open IP platforms, we suggest a framework. The ambition to build platforms can only be approached by understanding the building blocks that create the platforms and design the platform characteristics. These building blocks can take the form of relationships or tacit connections, but our focus remains on the explicit legal instruments that build the platforms, and the role of IPR’s in the platform as constructive elements.
In the article we present frameworks for measuring the following parameters;
· Level of system/tool leverage
· Level of collaboration
· Level of public responsibility
· Level of platform governance
· Level of IPR claims
By applying the framework to the Innovative Medicines Initiative platform the tools that govern openness and stimulate creation of new knowledge markets are made visible based on the information in;
· IPR policies;
· Collaboration policies;
· Policies on exploitation of background and foreground;
· Membership fees and financing policies;
· Secrecy policies;
· Working guidelines and processes;
Application of the framework – Case study: Innovative Medicines Initiative
Our case study results shows that a novel creation of knowledge markets can be argued to occur whenever IP transactions – that provide access rights - take place between participants in IMI. By intellectually categorizing utilization of the generated project results in pre-competitive arenas (e.g. clinical trials and preclinical research) as IMI Research Use, an internal market is created where commercialization is not the end goal. The altruistic motives behind making tools available at little or no cost for the purpose of ensuring that pharmaceuticals are safe may be questioned by tool-supplying actors who do not normally perform clinical trials themselves. But the fact remain that an internal knowledge market with different conditions than standard commercially negotiated terms is the result. And by using the same research data with the intent to commercialize them (IMI Direct Exploitation) as therapeutic, diagnostic, screening, or recombinant tools - another knowledge market with completely different norms emerges.
The third, and arguably most radically different, ownership and access norms result when the generated results fall within the IMI Sideground definition. The outcome in this case can be interpreted as separating the generated results from the platform altogether and join the other assets of the creator’s proprietary portfolio, which have not been brought onto the platform. This means that the owner of Sideground can commercialize the results without having any access right obligations specified in the IMI IP Policy.
Since the rules and norms that govern the scope of the three knowledge markets are determined, before accession to a project, when drafting the Project Agreement – drafting this plays a major role. Successfully negotiating terms favorable to one’s self-interests is thus likely to be seen as a key activity for each participant. Developing the ability to clearly objectify and define Background, before negotiations are started, as well as implementing an intellectual asset management system to capture valuable results are consequently imperative factors to create strong market positions in these internal knowledge markets.
Conclusions
We see a development where intellectual property is increasingly used to claim early research. If we are to have platforms that increasingly make title claims on academic results, those platforms must also be capable of managing a structured contribution to the public domain to ensure that it is not impoverished by shortsighted commercial approaches. Both the ICT and Life Science markets are increasingly characterized by complex transactions of IP and cross-licensing, and we therefore need to develop and strengthen mechanisms for openness such as FRAND. This will be the only way to support proportionality and limit destructive ransoming of these platforms.
Our presented IMI and GSM examples demonstrate these issues from different perspectives. The GSM history, which by any measure is a successful collaboration, shows how a lack of structural clarity and central responsibility in open IP platforms can lead to unilateral royalty demands and the rise of complexities when trying to navigate the patent landscapes. In the case of IMI we can identify how mechanisms for sophisticated claiming of early stage research result. But also how this creates higher demands on the capabilities of universities and academic research institutions to wield these mechanisms appropriately and safeguard the public interest of independent and uninfluenced research.
Our collective abilities to develop open IP platform will in many ways define which kind of businesses that will be created and which business climate we will generate. The specifics of how to constructively develop these platforms to generate an appropriate business climate; how to safeguard public interests, build up public domain, ensure open and functioning markets, manage complex knowledge transfer and technology interdependence, etc., is a future discussion that we believe is both inevitable and vital to the construction of a functioning knowledge economy
(Contact via Twitter)
For the article in its entirety, please see:
March 14, 2010
Business models and open IP platforms in personalized medicine
Personalized Medicine is a frequently discussed concept in healthcare thought to hold great value for the future. Since I am currently involved in a project where the technology could provide utilities for personalized medicine while at the same time co-authoring a paper on open IP platforms, I thought that a blog post that combines the two worlds could be interesting to write - so here it goes.
What is personalized medicine and why does it matter?
Medical practice relies on evidence-based medicine - the development of standards of care based on epidemiologic studies of large cohorts - a practice that has been around more than 50 years. The rationale is that a statistical approach to large cohort studies enables reduction of background noise, i.e. ignoring individual differences in the data points. Traditionally, individual care by a medical practitioner is built on the patient's family history, social circumstances, environment and behaviors - meaning that the doctor's personal observations, skills and intuition have been crucial factors.
Personalized medicine seeks to provide an objective basis for consideration of individual differences by the systematic use of genetic information about each individual patient to select or optimize the patient's preventative and therapeutic care. A simple example would be to be recommended to take a genetic test before being prescribed a certain drug to shows whether you have a genetic profile that makes you more responsive to drug A or drug B (used for the same disease). Obviously tremendous health-economic gains could also be expected where one example is hypersensitivity to gluten (for which Phadia is developing diagnostic technology) that currently takes an average time of eleven years to diagnose in the US according to Phadia.
Two examples of business models personalized medicine could enable in the future
1. Insurance model: Let's say that you consider buying a life insurance. Obviously, it is in your best interest as well as in your insurance company's best interest that you live a long and healthy life. With the latest advances in genomics your insurance company provides you with a voucher to get your genome sequenced and get access to a web portal where you can see your genetic profile - without the insurance company having any access to your data! This means that you can make dietary and lifestyle changes to improve your chances against your genetic predisposition toward obesity, diabetes, high blood pressure, dyslipidemia, etc. while lowering the risk for your insurance company. A win-win situation!
2. Diet model: Your latest cholesterol checkup suggests that you should reconsider your diet. At the dietist's office, your current diet is matched with your genetic predisposition to absorb nutrition. The results show that the diet is not the issue, it is your body that does not handle some of your daily intake very well. Consequently, your dietist recommends you to ask your doctor for drug X to enhance your nutrition absorption.
Personal Genome Project (PGP) - an Open IP Platform
The Human Genome Project provided the first drafts of nearly complete human genome sequences in 2001. This "generic" human genome sequence is now being used to advance medicine, human biology and knowledge of human origins. The available information, however, is not enough to determine individuals' risk profiles for disease. PGP - led by George M. Church, Professor of Genetics at Harvard Medical School - was launched to create a platform to do just that.
The cost to extract all the information during the human genome project was close to US$ 3 billion, which has decreased all the way down to US$ 1500 per genome by now (although most sequencing companies charge US$ 30-50k to sequence a genome). PGP aims - as its first milestone - to collect genomic information from 100 000 people together with their trait information (i.e. phenotypic data such as diseases). Sample collection is entirely built on samples contributed by volunteers all agreeing on their personal information being open for access to the public, mainly providing two utilities;
- Profiles of patients getting their genomes sequenced can compare their genetic profiles to the genotypes of risk profiles
- Statistical correlation of the data can provide novel gene-trait associations leading to new drug targets
The platform is open in multiple layers and several IP transactions take place in an open innovation fashion. Core R&D data making up the platform is - as mentioned - donated by volunteers by collecting cells that are then cultured in cell line libraries for future reference pooled together with written trait data collected via a virtual interface. Genomic data is available for download and cell lines are available to order. Analysis of the data is conducted through open source software to ensure that users can help develop the tools in case something seems to be missing. Sequencing technology and tools are inlicensed from commercial sequencing companies. PGP is conducted at nominal cost and most of the financing is raised through donations.
So what about IP ownership? The Material Transfer Agreement states that: " i) the Provider retains ownership and title to the Materials (including any Materials contained in any Modifications) and ii) the Recipient retains ownership and title to the Modifications (except that the Provider retains ownership and title to any Materials contained in any Modifications). The Recipient is free to file patent application(s) claiming inventions made by, or on behalf of, the Recipient through the use of the Materials, but agrees not to file any patent application containing a composition of matter claim on the original Materials or an Unmodified Product.".
To me, the PGP initiative exemplifies an extremely interesting example of an open IP platform with the potential to create value for both society and knowledge based companies leveraging diagnostic tools, drugs and preventative medicine and I may come back to do a deeper analysis in an upcoming blog post.
(Contact via Twitter)
October 10, 2009
Access to plant genetic resources in the public domain
I had an interesting discussion a few days ago with prof. Carl-Gustaf Thornström ( Division of legal affairs, finances and H&R and dept. for Plant Biology and Forest Genetics), executive director of the Sida sponsored programme: Genetic Resources and Intellectual Property Rights (GRIP) and member of the CGIAR Genetic Resources Policy Committee. The discussion was centralized around how intellectual asset management (IAM) in the public sphere differs from IAM in a private- or academic setting, where prof Thornström has close to 30 years of experience in the former. One of the main differences resides in the fact that asset portfolios of plant genetic material are intended to be held and managed in the public sphere as a benefit for society without any dependencies, biases or promoting any self-interests. Beneficiaries in this public domain constitute a multi-stakeholder consortium with actors from everything between private multinational corporations, non-profit organizations to individual farmers in third world countries.
Who's responsibility should it be to maintain these portfolios of gene diversity?
This question easily slips into a philosophical discussion about power positions between state versus private capital. However, my intention is not to go into a political discourse but rather explain why management of these portfolios are in the interest of more stakeholders than just the private sector. Prof Thornström uses Sweden as an illustrative example (in the Swedish University of Agricultural Sciences' blog: Forskarbloggen) for the purpose of showing the importance of maintaining plant breeding in a sustainable way. The Swedish state co-financed national plant breeding until the end of the 90's when it left this responsibility with the only Swedish plant breeding company - Weibull-Svalöf. In 2006, due to fiercer international competition the company had to discontinue its breeding of a number important annual crops, e.g. rye, malt barley and potatoes, which severely weakens Swedish agriculture for these crops. This is because of the high environmental dependence (e.g. hours of sun light, soil, weather, temperature, etc.) of each crop that makes a plant variety bred in south of Italy unsuitable for the conditions in Germany, which even applies between varieties bred in the south of Sweden and the mid-north. In the long-term, this could mean that traditionally grown crops such as rye would have to be imported from countries where plant breeding is still being carried out since domestic yields wouldn't be price competitive compared to international equivalents.
How open is this public domain?
Well, it depends on the perspective from which you are approaching this. It may be argued that assets in this domain are fully accessible and that this provides an open platform contingent upon that the accessing party accepts terms and conditions that this material may be attached to. However, contemplate the Convention of Biological Diversity (CBD), which was adopted in 1992 in Rio de Janeiro. The convention provides national sovereignty over genetic resources and access conditions for other sovereign parties. This means that there are different procedures and rules to access material in the many countries that are parties of the CBD. Can genetic material still be thought of as being openly available in a public domain? In 1996 in South America, the Andean Community founded a close to draconian legislation and access conditions for foreign scientists wishing to conduct research on genetic material in this region, which may severely inhibit valuable research. Other countries have bureaucratic procedures that takes more than 5 years from the time of application (compare this to Hernando de Soto's findings of how long some of developing countries' property systems take in the Mystery of Capital) which obviously risks leading to illegal material exchanges that could have dramatic repercussions for universities and others.
Other legislation in the genetic policy landscape to take into account include;
• TRIPS, adopted in Marrakesh in 1994, provides a minimum IP protection standard for biological matter such as plant varieties, microorganisms, and microbiological processes.
• ICGTK was set up in 2001 by WIPO to discuss IP issues relating to access to genetic resources and the protection of traditional knowledge, including disclosure requirements in patent applications.
• UPOV provides legal protection for plant varieties fulfilling the NDUS criteria (new, distinct, uniform, and stable), while including a breeder’s exemption and farmer’s privilege.
• The International Treaty on Plant Genetic Resources for Food and Agriculture, adopted in Rome in 2001, provides a multilateral system of access and benefit sharing under a revised material transfer agreement (MTA) in relation to some 35 defined crops.
• The Global Crop Diversity Trust, set up in 2002, is an attempt by the Food and Agriculture Organization (FAO) of the United Nations and the World Bank to establish a trust fund for global ex situ collections of germplasm of relevance for food and agriculture.
• The Cartagena protocol, adopted in Montreal in 2000, provides rules for the transfer of genetically modified living organisms across borders.
• In 2002, the CBD adopted the Bonn Guidelines on Access to Genetic Resources and Fair and Equitable Sharing of Benefits Arising out of their Utilization. A voluntary supplement to the CBD, the Bonn guidelines offer basic information about the rules on access and concrete procedures (or protocols) to follow.
(The list above - emphasis has been added- is borrowed from CG. Thornström's article Access and Benefit Sharing: Understanding the Rules for Collection and Use of Biological Materials, chapter 16.2 (or p.1462) in the IP Handbook)
Conclusions
As the legislative landscape is growing denser (alongside patent thickets), I think that there will be a need within the agribio sector for open platforms where stakeholders from all spheres can come together and form clearing house mechanisms together to ensure that agricultural biotech innovations/technology and valuable germplasm are available and accessible on a broader level. Not the least for economic development and welfare! One of the key challenges, among many, will be to ensure that this can be achieved at a high enough level since the CBD evidently will require national anchoring. This will take a long time if this is to happen solely from the wills of people in an administrative and governmental arena, and I therefore think that it will be crucial that there will be some sort of push from academic institutions and private entities to speed up this process. During CIP FORUM 2009 we spoke about how research utilization and company output will be increasingly dependent upon effective open & early innovation, and this is a case-in-point where the two come together. The future of genetic access is ours to shape!
(Contact via Twitter)