Peters talked about the challenges in how to put IP in to the boardroom and some of the advises he gave were: "Create IP Solutions and not only IP Problems", "Create a customer focused IP organization", "Responsiveness IP organization needs to match the dynamics in the business", "Run your IP organization as a business in itself".
But from his point of view, the most important point advice is to create a workforce that has a mix of three important knowledge insights;
- basic IP knowledge
- market/business insights
- economic/financial knowledge.
Now on stage "The Jedi Counsel of IP" as introduced by Ralph Eckardt. The talk is about "Why industry needs IP but fails to realize it".
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