Third day at CIP Forum 2009

The third day of the CIP Forum 2009 in Gothenburg, Sweden, has got halfway through the morning session and Ruud Peters of CEO of Philips intellectual Property and Standards has just finished his keynote speech on "Communicating value - Putting IP in the boardroom once and for all".

Ruud Peters.

The audience.

Peters talked about the challenges in how to put IP in to the boardroom and some of the advises he gave were: "Create IP Solutions and not only IP Problems", "Create a customer focused IP organization", "Responsiveness IP organization needs to match the dynamics in the business", "Run your IP organization as a business in itself".

But from his point of view, the most important point advice is to create a workforce that has a mix of three important knowledge insights;

• basic IP knowledge
• market/business insights
• economic/financial knowledge.

"CIP is doing a great job through their educational programs in meeting those needs."

Now on stage "The Jedi Counsel of IP" as introduced by Ralph Eckardt. The talk is about "Why industry needs IP but fails to realize it".

The panel, Consisting of Ruud Peters (CEO, Philips Intellectual Property and Standards), Béatrix de Russe (Executive Vice President, Thomson), Ian Hardvey (Chairman, Intellectual property Institute), Kasim Alfalahi (Vice President, Ericsson), Mark Blaxill (Managing Director, 3LP Advisors) and standing, Ralph Eckardt (Managing Director, 3LP Advisors).


Johan Örneblad
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